Gut instinct and sheer bravery is what has gotten generals and soldiers through unimaginable wartime perils. Although real-time instincts were essential, not one of those leaders entered into a battle without a strategy. Some businesses make decisions that literally can mean do or die, but most are simply making decisions that impact their financial success. In any case, knowing the possibilities of what might arise on the path ahead can save from costly mistakes and make wins more likely.
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