Simplicity Driven Leadership by David Liddell

David Liddell has published his first book, Simplicity Driven Leadership: 3 Key Principles to Help a Business Thrive.

Summer is usually the time of year when we recommend books to fill your leadership reading list, but his year, we get to feature David’s book. We are always talking about the fundamentals of leadership and in this book he makes them relatable by using stories and real world advice. Get it while it’s hot! 

“David’s book is a masterclass in simplifying the complexities of leadership. His clear, actionable steps on creating direction and fostering accountability have completely transformed how I approach leading my team. If you’re looking to unlock your leadership potential, this book is your roadmap.” 
— Glenn Parsons, CEO SCU Credit Union

“By the end of this book, you will be able to laser in on the issues affecting your operation, take informed action and realize the company’s full potential.” 
— Andy Griffiths, former President Samsung UK and Ireland

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Read an Excerpt from Simplicity Driven Leadership…

“My path has traversed through strategic organizational development, business expansion, sales, marketing, training, and the intricacies of industrial, engineering, manufacturing, technology, and electronic sectors. The first half of my career was a journey through various organizations, and each provided me with invaluable experiences that would eventually fuel my passion for starting my own consulting business and penning this book. However, among these pivotal experiences, one company stood out as a true catalyst.

I entered this organization as a regional manager tasked with overseeing all sales operations in the Northeastern United States. The company specialized in providing engineered heavy industrial equipment to the petrochemical industry. During my tenure, the industry was undergoing a period of consolidation, and our organization had just acquired another company. This merger required integrating two manufacturing facilities and implementing significant organizational restructuring.

What should have been a relatively streamlined process that lasted less than six months stretched out agonizingly for almost eighteen months. The consequences were profound, leading to major shipping delays and quality issues that left our customers extremely dissatisfied, ultimately resulting in lost business. Unsurprisingly, for most, the CEO was relieved of his position six months later.

In conversations with my closest colleagues, a multitude of issues emerged: equipment delays, inadequate coordination and communication, and a shortage of talent in critical roles, to name a few. However, at the core of the problem was the stark absence of effective leadership and an overwhelming sense of chaos that paralyzed both individuals and teams.

Reflecting on those days, I can confidently assert that “it just did not need to be that complicated,” and with a better blueprint, they would have achieved their goals, and the CEO would have kept his job. Many businesses are inherently complex, yet they must incorporate a degree of simplicity and standardization in their operations to facilitate scalability, growth, and long-term success. It is imperative to maintain clarity regarding the business’s mission, target audience, the products or services it offers, the value it delivers, and the most efficient methods for delivering that value. This principle became my guiding ethos for launching my business and forms the core essence of this book.“

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